If design is dead then Starck killed it

Philippe Starck most famously proclaimed that “Design is Dead”. Well mister Starck, it was you, in the conservatory with the……watch?! This statement was not proclaimed as of recent, however it has literally snapped back into my life. Starck wallowed in self pity because he believes his entire design career has been spent creating useless consumer goods for the elite. “Everything I have created is absolutely unnecessary”. I was against this statement originally because to a certain extent humans value material goods. It is our nature to want the latest and greatest and there is nothing wrong with that. For Valentines Day I purchased the beautiful S+arck watch pictured on the left for my girlfriend. I was rather excited to give it to her because of how amazingly simple, elegant, and modern the design is. I knew she would love it. Anything else the Fossil woman showed me just didn’t feel right. They all looked the same but that Starck watch…. THAT Starck watch was different.

3 days after owning the watch we are returning to the Fossil store. Why? Thanks for asking. The plastic watch has snapped from its buckle. The strap that snapped is attached to the same buckle that when getting the watch sized, doesn’t allow for error. In order to fit the watch one must wait an hour and a half for the Fossil people to cut it appropriately without a special pin snapping which apparently happens quite often. Oh yeah that’s right, I said you must permanently cut the strap at predetermined locations in order to fit it. Now we must return and go through the same process a second time. You know what S+arck, you are right.
Broken watch

Broken watch

Why not make an effort to learn the entire process one must go through in order to own your watch? Why not create a buckle that allows the user to increase or decrease the strap diameter without needing special tools? Why not use your talents to create products which make for not only a beautiful object but a beautiful experience. You would make a lot of people very happy. Or is that something you are against too now?